How it started
Every time the news came on, he tilted his head. Honestly, same.
That tilt is the whole editorial position. Something is being said with great confidence, and the correct first response is to angle your head slightly and wonder whether it holds together.
So ozobozo does two things at once. We follow the day's stories and mock the parts that have earned it. And we go after the older material underneath — the philosophers, the psychologists and the ancient traditions that were already arguing about attention, desire, death and duty long before any of this had a comments section.
The editor-in-chief cannot read, has never met a deadline, and contributes almost nothing. He is, however, unbeatable at looking sceptical, which turns out to be the right response to most headlines and quite a few philosophers.
How we handle the serious parts
Satire only works if people can trust you the rest of the time. These are the rules we hold ourselves to.
- Satire is labelled Satire — here and on every platform, without exception.
- News posts describe real events and link to where the information came from.
- When we explain a study we say how big it was, and whether anyone has replicated it.
- When we quote a tradition we name the text, and we don't smooth several traditions into one vague spiritual blur.
- If we get something wrong we correct it in public and say what changed.
- We make fun of what people do and say, never of who they are.
Work with ozobozo
Brand collaborations, creator collabs, interviews, or an argument you think we've got backwards. All welcome.